COLOR WOW Hooked 
100% Clean Curl Shampoo 
with Root-Locking Technology
COLOR WOW Hooked 
100% Clean Curl Shampoo 
with Root-Locking Technology
COLOR WOW Hooked 
100% Clean Curl Shampoo 
with Root-Locking Technology
COLOR WOW Hooked 
100% Clean Curl Shampoo 
with Root-Locking Technology
COLOR WOW Hooked 
100% Clean Curl Shampoo 
with Root-Locking Technology
COLOR WOW Hooked 
100% Clean Curl Shampoo 
with Root-Locking Technology
COLOR WOW Hooked 
100% Clean Curl Shampoo 
with Root-Locking Technology

COLOR WOW Hooked 100% Clean Curl Shampoo with Root-Locking Technology

Regular price $29 Unit price  per 

Residue-free, sulfate-free formula helps anchor hair to prevent shedding + reduce breakage

WHY IT'S WOW

  • Unique, sulfate-free formula within our curl enhancing shampoo leaves NO residues for optimum scalp and hair conditions, and bouncier, weightless curls
  • Features our proprietary Procapil® blend to help “anchor” strands at the root, preventing excessive shedding or hair loss from styling stressors (braids, weaves, extensions) 
  • Leaves curls’ surface film-free and optimally receptive to leave-in hydrators + moisturizing stylers

Curly, Coily Hair (Type 3a - 4b curls)

COLOR WOW Hooked 
100% Clean Curl Shampoo 
with Root-Locking Technology
COLOR WOW Hooked 
100% Clean Curl Shampoo 
with Root-Locking Technology
COLOR WOW Hooked 
100% Clean Curl Shampoo 
with Root-Locking Technology
COLOR WOW Hooked 
100% Clean Curl Shampoo 
with Root-Locking Technology
COLOR WOW Hooked 
100% Clean Curl Shampoo 
with Root-Locking Technology